Pink bollworm is one of the major pests of cotton in India. Cotton growers from across the country have incurred huge losses due to PBW infestation. PB Knot os new and eco-friendly technology which provides opportunity for better management of PBW in Cotton. Single application in season manages the pink bollworm till 90 days. The program initiated the control measures at community level and created awareness on improved farm practices amongst cotton farmers through field demonstrations and field days.